In this 20 minute video, George Marshall (editor of the blog Climate Change Denial and founder of the Climate Outreach Information Network in the United Kingdom) suggests six strategies for talking to people who do not accept climate science. He argues that one should avoid a debate about the data and content of the science, and concentrate instead on addressing the values and emotions from which people construct their beliefs. The strategies are: finding common ground; expressing respect; clearly holding your views; explaining the personal journey that led to your own understanding; speaking to people’s worldview and values, and finally offering rewards that speak to those values.
These recommendations are based on the current social research and four years experience of leading workshops on peer to peer communications. For more information, see George Marshall’s blog Climate Change Denial or visit the Climate Outreach Information Network website.